Yelena Senior Thesis: 2009

Saturday, April 4, 2009

Test 2

This is the second test version. Here, the colors, look, and feel of the project is pretty much set. The sounds are obviously not finalized. The movie will start out with sounds from Psycho that will get scarier and scarier as it progresses. During the signature music from Psycho, the characters will all react wildly. The final shot will be the tv set.

Tagline Ideas

"Participate in Life"

"Look Up and Become an Active Participant"

"Make Time for Human Interaction"

"Take Part in Your World"

"Turn it Off and Take Part in Life"

"Look around. Take a deep breath."

"Family time without the distractions. Not as scary as you think."

"Relax. That's your tv telling you to spend more time interacting"

Thursday, March 5, 2009

Test of "TV Horror"

Sunday, February 15, 2009

Initial Storyboards

Monday, February 9, 2009

Bonnaroo Commercial

This commercial has excellent animation timing and is in sync with the music. I like the paper quality and typography.

Friday, February 6, 2009

Capitu - Abertura from Carlos Bêla on Vimeo.

Thank you for Smoking, titles, Shadowplay Studio from Jonathan Howells on Vimeo.

Showreel #2 from Robertas Nevecka on Vimeo.

knowledge of the cone from eranhill on Vimeo.

Patriot - Animated Short by Roy Iddan from Captain_Fantasy on Vimeo.

Thursday, February 5, 2009

Visual Inspiration

On May 16th protesting students occupied Paris' most distinguished and conservative art school, L'École des Beaux-Arts.
Under the group name 'Atelier Populaire' (Popular Workshop) they created the posters that came to symbolise the events of May 1968.

Proposal

I would like to create an ad campaign, made up of primarily motion graphics to be used either on the web or on TV. I believe a humorous, sarcastic, and witty approach is the best, most effective way to reach my audience. I will either create a 3-part ad campaign using animation as a tool to present the problem and the possible solutions, or I will create one cartoon short that illustrates the problem at hand.

I am in no position to offer a solution to these complex sociological problems, therefore I can only present several suggestions. I am also considering incorporating print ads such as postcards and posters into my campaign.

Explanation of Thesis

Technology has been created to make it easier for us to connect with our community and one another. However, due to our growing dependence on our cellphones, computers, internet, and so on, we are growing more distant from those around us. Although on the surface it may seem that we are more connected than ever before, we are actually very much alone. These days people are too “connected” and cannot be completely alone. Even in our attempt to get away from the world, our cellphones are still by our side, impeding our ability to communicate with those who are near us and notice our surroundings.

Another problem that stems from a dependency on technology is the reliance on a constant screen between us and the person we are “talking” to. According to research, people are not as assertive as they once were because there is no need for it when there is a screen in between. The problem is especially true in young people who may not even remember a time without iPods or cellphones. In a sense, they experience everything through their technology.

I myself constantly rely on my phone, computer, and internet. I do not believe in the theory of regression because of course it is silly to expect us to go back to the Stone Age. However, I do believe that technology can be used to encourage people to make an effort and connect with their communities and talk to people face to face. I propose creating an ad campaign targeting young people and encouraging them to put down their technology and meet face to face.